Publications and Resources
THE IMPACT OF INTERNAL MARKETING EFFORTS IN DISTRIBUTION
SERVICE OPERATIONS
Making Supply Chain Management Relevant for Marketing Majors
Unleashing the Value in the Supply Chain
Market orientation, employee development practices, and performance
in logistics service provider firms
A MULTILEVEL APPROACH TO RETAIL MANAGEMENT EDUCATION:
INTEGRATING CUSTOMER AND SUPPLY CHAIN PERSPECTIVES
Is Collaboration Paying off for Firms? By: Daugherty, Richey, Roath, Min, Chen, Arndt, Genchev
A Pragmatic Approach to. By: R. Glenn Richey and Daniel G. Bachrach