Giles D'Souza
Associate Professor of Marketing
Management & Marketing
Office: 162 Alston Hall, 205-348-9446
- Specialty Areas:
- Stochastic models of advertising and competition, copy testing, Nash equilibrium in attraction models, principal agent theory applied to channel management, measurement of structural variety.
- Education:
- University of Karachi, Pakistan (B.A.), Catholic University of Leuven, Belgium (M.B.A.), University of Texas at Dallas (Ph.D.).
- Honors, Achievements and Affiliations:
- Professor D?Souza presented the paper "Advertising and Brand Preference" to the 1990 Marketing Science Conference in Urbana-Champaign, Illinois. He was a discussant at the 1989 Southwestern Doctoral Symposium in Houston, Texas. He has nine years of Fortune 500 experience; two years with Levi Strauss and seven with Monsanto.