12:04 pm, October 30th, 2008
A team of five University of Alabama students recently participated in the 2008 “Walgreens Wrangle,” a marketing case competition hosted by Southern Arkansas University in Magnolia, Ark., and finished second in the 15-team event.
UA’s team, all members of the Entrepreneurship Club and SIFE, consisted of Danny Smith and Austin Cone, both second year M.B.A. students; Sam Mroczynski and Stephanie Reichman, both first year M.B.A. students, freshman Kathleen Davis and junior Matt Doyle, both in the UA entrepreneurship program.
This competition was funded by Walgreens, Schwan’s and Finish Line.
2:14 pm, October 3rd, 2008
Dr. Kristy E. Reynolds is co-author of a research paper now listed as No. 10 in the Top 10 Most Cited Articles in the Journal of Marketing. Reynolds, an associate professor of marketing and Bruno Professor, wrote the article along with Jaishankar Ganesh and Mark J. Arnold. The article is titled, “ Understanding the Customer Base of Service Providers: An Examination of the Differences Between Switchers and Stayers.” The article says recent research suggests that customers differ in their value to a firm, and therefore customer retention and loyalty-building efforts should not necessarily be targeted to all customers of a firm.
10:51 am, October 3rd, 2008
The international partnership of PricewaterhouseCoopers, the largest accounting firm in the world, has made a $1 million pledge to The University of Alabama to support accounting in the Culverhouse College of Commerce and Business Administration.
The contribution will be used to support three permanent funds, each named in honor of PricewaterhouseCoopers and its chief executive officer, Mr. Samuel A. DiPiazza Jr., who received a dual degree in accounting and economics from The University of Alabama.
10:47 am, October 3rd, 2008
All C&BA alumni and friends are welcome to attend the Commerce Executives Luncheons scheduled for later this year. To ensure you receive your invitation, email or call Lindsey Blumenthal (lblument@cba.ua.edu; 205-348-4899)
Tuscaloosa on December 3 at 12:00 noon at NorthRiver Yacht Club