UA Marketing Faculty Wins Best Paper in AMS Review!

Our marketing faculty continues to excel in research! Kristy Reynolds, along with Ronald Pimentel Cal State Bakersfield, wrote a paper entitled “A Model for Consumer Devotion: Affective Commitment with Proactive Sustaining Behaviors.” Their paper was published in AMS REVIEW, and has been selected as the best paper in the journal in the period 2004-2006. This will be announced at the AMS Conference in Vancouver this May.

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