Undergraduate Program
The undergraduate program in Marketing is designed to prepare students for entry level marketing positions in areas such as sales, brand management, retail management, electronic commerce, and supply chain management. Students may choose to concentrate in any of the following tracks:
- Consumer Marketing;
- Professional Sales
- Supply Chain Management; or
- World Business Concentration in International Marketing
Consumer Marketing is a program of preparation that students interested in sales, sales management, brand management, and retail management should consider. This concentration provides (1) familiarity with the processes and (2) experience with the skills required for developing and managing products, selling in today’s professional sales forces, and developing promotion and retail strategies. Careers in sales, product management, and retailing offer many attractive opportunities.
Professional Sales is a program of preparation for students that want to fast-track their business career. This concentration provides (1) practical application of sales and self presentation techniques (2) access and exposure to business recruiters from Fortune 100 companies and (3) valuable persuasion and communication skills that can be used to advance any career in business. Professional Sales is a career that is very much in demand. There are still more job openings than qualified applicants. Also, the benefits and compensation packages for Professional Sales positions makes it one of the highest paid fields in marketing.
Supply Chain Management is a program of preparation that students interested in customer service, industrial sales, logistics management, marketing operations, purchasing, strategic planning, or transportation management should strongly consider. Supply chain management is currently one of the highest paying fields in marketing and at high demand with manufacturers, wholesalers, retailers, consulting services, government agencies, service institutions, and third party service providers.
World Business Concentration in International Marketing programs have been designed for students of marketing who are interested in entering the global arena.