Overview

The purpose of the doctoral program in marketing is to facilitate the student’s acquisition of the professional competence that allows him or her to contribute to marketing knowledge and practice through original research and teaching. Upon completion of the program, the student should be acquainted with the most advanced levels of learning and research methodology in the area of marketing. We offer a program that is well regarded and that prepares students to compete with the graduates of other nationally recognized schools. To accomplish our mission, we have a strong program that recognizes the collective thoughts and capabilities of the marketing faculty at The University of Alabama.