Curriculum

The coursework in our doctoral program is based on three philosophical foundations. First, the strong emphasis on quantitative methods and research methodology – designed to prepare the student for rigorous career research efforts – includes four quantitative methods courses, a causal modeling course, and two research methods/measurement courses. A second focus is comprised of four required marketing seminars, two seminars in behavioral theory and methodology, a survey of marketing topics, and a marketing strategy seminar. The third focus in our program is the choice of minor areas. Specialization increases marketability and gives students a head start in dissertation directions. The five minors we have established are social psychology, decision models, international business, strategy, and strategic distribution. Each student takes up to four classes in one of these minor fields, but other minors designed around the student and his or her dissertation needs are also possible.