Curriculum
The MSM is an on-campus daytime program. There are no extension courses, distance courses, or night courses. Unless students opt to extend their program, they can begin in the fall semester and be finished by the following May.
The first semester (fall semester) coursework involves an in-depth immersion into marketing issues and decision making, marketing strategy, marketing research tools, statistics, and an overview of project management with an existing organization.
15 credit hours - The following courses are mandatory except for special circumstances:
- Marketing 518 - Survey of Marketing (3 hours)
- Statistics 550 - Statistical Methods in Research I (3 hours)
- Marketing 530 - Advanced Marketing Analysis (3 hours)
- Marketing 592A - Internship Experience w/ a firm/organization (3 hours)
- Graduate Elective - with permission of the program coordinator (3 hours)
The second semester (spring semester) coursework involves the use of many of the research and project management tools to complete a specific team-based comprehensive marketing research/strategy project for a company or other organization. Other courses are electives, selected by the student from a set of options. These typically include services marketing, e-commerce, supply chain strategy, statistics, and accepted graduate-level courses in other related departments.
15 credit hours – The spring offers more flexibility in choosing courses that fit the specific career plans and learning objectives of students.
Mandatory:
- Marketing 581 - Project Management (3 hours)
At least two classes from:
- Marketing 592B - Continuation of Fall Internship Experience (3 hours)
- Marketing 531 - Services Marketing (3 hours)
- Marketing 510 - New Product Development (3 hours)
- Marketing 522 - Advanced Supply Chain Strategy (3 hours)
Additional options other approved graduate programs on campus, including:
- Advertising/Public Relations
- Engineering
- Journalism
- Psychology
- Statistics
The internship experience is expected to involve a marketing project which will help an organization understand its market or markets, execute marketing strategies within its markets, measure the effect of marketing activities, or similar efforts. Some students intern with firms with whom they already work. Others choose or are assigned to internship projects available during the particular year. Some internships involve compensation-some do not.