About the Program
Who Should Consider the Alabama MSM Program
Typical applicants to the Alabama MSM program possess good grades in their undergraduate programs, high levels of motivation, good communication skills (oral and written), and an analytical mindset. These students come from a variety of academic backgrounds:
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Business undergraduates who wish to earn a graduate degree via an additional year of advanced marketing coursework and hands-on project experience before moving into the workforce. Recent graduates have had undergraduate business degrees in finance, management, and management science as well as marketing.
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Undergraduates without a business background who wish to blend their educational background and skills with an intensive year of instruction in marketing to earn a graduate business degree and enhance their employment opportunities. These include such undergraduate fields as advertising and public relations, engineering, psychology, graphic art, mathematics, and a variety of other fields.
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Individuals who are currently working in the private or public sector who wish to enhance their opportunities for upward mobility by earning an advanced degree and building a deeper skill set in enhanced analytical and research techniques.
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Individuals who wish to earn a master’s degree en route to a possible Ph.D. in marketing.
Recent applicants to the program hold undergraduate degrees from The University of Alabama, Louisiana State University, Vanderbilt University, Pepperdine University, The University of Virginia, The University of Georgia, The University of Alabama in Huntsville, The University of West Alabama, The University of South Alabama, Middle Tennessee State University, and a wide variety of other schools from several nations (China, Korea, India, Japan, Canada, Kenya, Germany, and Russia, for example).
Between ten and twenty students are typically admitted to the MSM per year. Faculty work closely with these students, involve them in research projects, and coordinate with the career center and employers to match jobs with students' desires for industry, job type, and geography.