2006-2008 Catalog
In addition to the coursework required of all students seeking to be admitted to the upper division of C&BA, all students majoring in marketing are required to complete the following major program requirements, as well as the specific requirements listed here for the concentration they choose.
Major Program Requirements
Each marketing major is required to earn a “C-“ or better in all courses (27 hours) in the major. Also, on the advice of a marketing faculty member, a marketing major may count one interim session course as a marketing elective in the major program.
Required Courses | Hours | |
| MKT 313 Buyer Behavior | 3 | |
| MKT 337 Personal Selling | 3 | |
| MKT 385 Marketing Information Systems | 3 | |
| MKT 411 Supply Chain Management | 3 | |
| MKT 473 Marketing Research | 3 | |
| MKT 487 Strategic Marketing | 3 | |
| Total | 18 |
Concentration I – Consumer Marketing
| Required Courses | Hours | |
|---|---|---|
| Major program requirements | 18 | |
| Three electives (9 hours) chosen from the following: | ||
MKT 310 Principles of E-Commerce | 3 | |
| MKT 321 Retail Management | 3 | |
| MKT 410 Product Management | 3 | |
| MKT 444 Promotional Management | 3 | |
| MKT 455 International Marketing | 3 | |
| MKT 488 Field Project in Marketing | 3 | |
| Total | 27 |
Concentration II– Supply Chain Management
| Required Courses | Hours | |
|---|---|---|
| Major program requirements | 18 | |
| MKT 321 Retail Management | 3 | |
| MKT 422 Strategic Logistics | 3 | |
| One elective (3 hours) from the following: | ||
| MKT 310 Principles of E-Commerce | 3 | |
| MKT 455 International Marketing | 3 | |
| MKT 488 Field Project in Marketing | 3 | |
| Total | 27 |
Concentration III – World Business Concentration in International Marketing
| Required Courses | Hours | |
|---|---|---|
| Major program requirements | 12* | |
| IBA 350 Introduction to World Business | 3 | |
| MKT 455 International Marketing | 3 | |
| MKT 460 Export-Import Management | 3 |
| 300-level language or approved IB electives | 6 |
| Total | 27 |
*choose any four of the six marketing major requirement (core) courses.