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Courses

The following are undergraduate and graduate courses in Marketing offered through the Department of Management and Marketing.

Undergraduate Courses

• MKT 300-001 Marketing
• MKT 300-002 Marketing
• MKT 300-003 Marketing
• MKT 300-901 Marketing (online)
• MKT 310-001 Principles of E-Commerce
• MKT 313-001 Consumer Behavior
• MKT 313-002 Consumer Behavior
• MKT 313-003 Consumer Behavior
• MKT 321-001 Retail Management
• MKT 321-002 Retail Management
• MKT 321-901 Retail Management
• MKT 337-001 Personal Selling
• MKT 337-002 Personal Selling
• MKT 337-990 Personal Selling
• MKT 385-001 Marketing Information Systems
• MKT 385-002 Marketing Information Systems
• MKT 410-001 Product Development
• MKT 410-002 Product Development
• MKT 411-001 Supply Chain Management
• MKT 411-002 Supply Chain Management
• MKT 444-001 Promotional Management
• MKT 444-002 Promotional Management
• MKT 444-003 Promotional Management
• MKT 455-001 International Marketing
• MKT 460-990 Export-Export
• MKT 473-001 Marketing Research
• MKT 473-002 Marketing Research
• MKT 473-990 Marketing Research
• MKT 487-001 Strategic Marketing
• MKT 487-002 Strategic Marketing
• MKT 488-990 Marketing Field Study
• MKT 491 Independent Study
• MKT 492-001 Internship

Graduate Courses

• MKT 510-001 Product Development
• MKT 511-990 Supply Chain Management
• MKT 518-001 Survey of Marketing
• MKT 518-002 Survey of Marketing
• MKT 530-001 Advanced Marketing Analysis
• MKT 591 Independent Study
• MKT 592-001 Internship
• MKT 674-001 Research Methods II
• MKT 690-001 Behavioral Theory and Methodology
• MKT 698-001 Non-Thesis Research
• MKT 699-001 Dissertation Research

A survey course that describes the nature of domestic and global marketing management. Emphasis is placed on market analysis to include consumer, industrial, institutional, and governmental markets for goods and services. Also emphasized are the marketing management functions of planning, pricing, promoting, and distributing goods and services in business and nonprofit contexts.

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A survey of interactive, electronic media and technology that enable organizations to 1) acquire products, services, and materials from suppliers, 2) market goods and services to customers, 3) allow members of the organization to communicate with each other, and 4) monitor the external environment. Sutdents develop e-commerce-related skills to design and execute a firm's marketing efforts, including Web project management, electronic market development and management, Web-enabled selling, and other emerging areas of marketing.

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Analysis of the basic processes underlying buyer behavior. Various factors are examined, including external influences (e.g., culture, reference groups, family) and internal influences (e.g., perceptions, attitudes, personality). Primary emphasis is on final consumers with a secondary emphasis on the external and internal influences affecting organizational buyers.

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Analysis of existing generalizations and principles related to the economic and social role of retailing; competitive strategies; efficiency in retailing; and essential concepts for retail management.

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Introduction to successful selling practices and principles through presentation, discussion, role playing, and workshops. Includes principles of prospecting, establishing rapport, generating curiosity, being persuasive, creating desire, handling objections, and closing.

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Introduces students to the types of information systems used in marketing as well as develop the basic analytical skills necessary to use the output from such systems. The course has a decision-making focus and will survey the tools available for marketing decision making.

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Systematic examination of product policy and of the major concepts, methods, and strategies involved in decision making in the course of developing new products. Techniques and criteria used to identify and implement new products and services are examined in depth. Consideration is given to issues and strategies involved in the management of mature products.

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Supply Chain Management encompasses the design and administration of the systems of supplier and distributors that collectively provide for the exchange of titles, physical movement, and storage activities in marketing. The scale and complexity of supply chain relationships are escalating as firms strive to enhance interorganizational effectiveness and efficiency. This course examines the role of manufacturers and intermediaries in channel strategies and the scope, methods, problems, and opportunities of systemic supply chain coordination.

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Intensive investigation of underlying ideas, principles, and concepts that may be used to inform consumers of the availability and attributes of products and services. The course includes a comprehensive overview of promotional and sales management activities and tactics.

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An examination of various economic, political, and cultural factors that affect marketing of products and services worldwide. Study of how managers can profitably compete in the global marketplace.

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Course includes a thorough examination of export-import management processes and highlights the importance of management in international business strategy.

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Designed to prepare the student to be an informed, effective user of marketing reserach. Provides an overview of research techniques available for collecting information to answer specific reserach questions. Therefore, the orientation of the course is managerial.

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Analysis of marketing problems as they relate to the managerial functions of planning, organizing, and controlling marketing.

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Working with a client firm, students apply--in a practical setting--the skills and knowledge they have acquired and build new skills in project management.

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Students may earn degree credit for only one independent study course.

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Students may earn degree credit for only one internship. Students are selected through a competitive process for assignments in approved business or public sector organizations. The internship is administered through the C&BA Office of Student Services.

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An intensive investigation of the process of new product development, including its role in the organization, analysis of market opportunities, creative idea generation, concept screening, design, forecasting, manufacturing, and launch. Teaching emphasis is on processes, tools, and techniques. A group project provides real-world product development experience.

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A graduate (master's) level counterpart to MKT 411. Its focus is on providing a managerial perspective of best practice supply chain management. The course encompasses the collaborative strategies and planning processes needed to build and manage supply chains for systemic effectiveness and efficiency. It will be offered coterminously with MKT 411 during each spring semester.

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A combination of lectures and cases is used to examine and analyze the marketing process. Emphasis is on decision making: The refinement of skills needed to recognize and solve marketing problems, and to effectively communicate recommendations both within and without the organization. The following components of the marketing mix are examined: product management, pricing, promotion, personal selling, buyer behavior, marketing channels, distribution, and segmentation.

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This advanced 6-hour course for marketing M.A. and second-year M.B.A students concentrating in marketing examines various analytical concepts, tools, and techniques to manage marketing activities.

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A course that provides the student with basic information about measurement theory and how it is applied in scientific research.

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Readings in the field of marketing, with an emphasis on theory and philosophy of science.

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Variable Credit.

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