Marketing

Welcome to the University of Alabama Marketing Program

Marketing involves, and is integrated with, most activities that occur in businesses and other types of organizations. Marketing professionals often are involved in conducting and/or using marketing research or information to understand customers' needs and the competitive landscape of the market.

Marketing is an exciting and interesting career option that has strong income potential.  A degree in marketing can lead to exciting career advancement opportunities since a large percentage of top managers and CEOs come from marketing and sales.

UA marketing grads have landed jobs with P & G, Lilly, Dell, Home Depot, Saks Fifth Avenue, Maersk, Philip Morris, Federated, Wal-Mart, to name just a few.  Our internship program provides students with domestic and international opportunities to hone their skills and gain valuable experience prior to graduation.

Undergraduate Specializations

Each specialization can lead to productive and profitable marketing careers.



For more information on the undergraduate program, you can contact Dr. Mothersbaugh, Marketing Area Coordinator at dmothers@cba.ua.edu.