overview

Majors

Management
A major for leaders. Management majors are especially well-suited to lead, organize, make decisions and interact with people. Management is a major that focuses on the crucial processes by which an organization’s resources are systematically directed toward the achievement of its mission. Every organization needs management, and Culverhouse students have graduated to become some of the most effective in both the private and public sectors.
Courses
- IBA 350Introduction to World Business
- MGT 301Introduction to Human Resource Management
- MGT 320Leadership
- MGT 341Contemporary Ethical Issues
- MGT 386Fundamentals of Entrepreneurship
Marketing
Marketing is more than advertising. It is the process by which businesses communicate their intrinsic value while creating relationships with consumers and with one another.

Marketing is integrated with most activities that occur in businesses and other types of organizations. Marketing professionals are involved in conducting and/or using marketing research or information to understand customer needs and the competitive landscape of the market. Our courses answer the growing demand for marketers with an intuition for marketplace expectations.
Courses
- MGT 411Supply Chain Management
- MKT 313Buyer Behavior
- MKT 337Professional Selling
- MKT 410Product Development
- MKT 473Marketing Research
- MKT 487Strategic Marketing

Specializations

Services Marketing
Services are now a major driver of the U.S. and world economy. Therefore, service marketing and management in the areas of people, business process, and the design of physical space are of great importance. The ability to understand, map, design, and re-design business service processes, flow, and physical space across the value chain is critical as is the ability to manage service employees and teams.

Services marketing is a specialization designed for students interested in working in and managing teams of people to analyze, develop, and deliver world-class service, manage customer relationships, and work cross-functionally with other aspects of the organization such as sales, logistics, and operations.

Courses
- MKT 376Services Marketing
- MKT 476Services Management
- MKT 477Advanced Services Marketing
Entrepreneurship
Entrepreneurs are responsible for many of the greatest enterprises in the world. From the very small to the very large scale, millions of businesses have either been sustained or rescued by capital investment at the entrepreneurial level. Where others see risk, entrepreneurs see possibilities.

The mission of the Culverhouse Entrepreneurship specialization can be summarized in one word: innovation. Culverhouse equips its students with a strong foundation in the creation, development and operation of new, brave and exciting business ventures. Students studying Entrepreneurship will work closely with industry-experienced lecturers and faculty throughout their coursework to provide a real-world perspective on their degree and career choices, while learning firsthand that being a leader means walking the road less traveled.

Courses
- GBA 322Effective Negotiations
- MGT 386Fundamentals of Entrepreneurship
- MGT 406Family Business
- MGT 421Corporate Entrepreneurship & Innovation
- MGT 482New Venture Development
- MGT 486Small Business Consulting
- MKT 321Retail Management
- MKT 337Professional Selling
- MKT 410Product Development
- MKT 473Marketing Research
Global Business
Globalization is more than just a trademark of 21st century business used to explain the flattening of the global economy. It describes perfectly whom the economy and the modern enterprise must always cater to: the world.

This specialization provides the information and the tools students need to compete and succeed in the global market. These courses integrate topics spanning from international trade to global competition and strategy.

With preliminary hours of preparatory coursework in our Global Business curriculum, our students emerge prepared with a global perspective.

Our faculty scholars and students teach and study around the world. Our students are able to gain international experience through study abroad and internship programs that better prepare them for competition in today's global economy. Culverhouse may be local, but our knowledge is global.

The Global Business Specialization is comprised of 2 required courses, 2 elective courses, 4 semesters of one foreign language, and 1 study abroad class.

Courses
- EC 430International Trade
- EC 431International Finance
- IBA 350Introduction to World Business
- IBA 351Multinational Business Communication
- IBA 460Export-Import Management
- MKT 455International Marketing
Healthcare Management
Few fields of study embrace the Culverhouse maxim of innovation, relevance, and rigor like Healthcare Management. Because of the constantly evolving nature of the healthcare industry, our curriculum has advanced to offer the utmost training available in the organization, management, and planning of one of the most challenging fields of business.

The Culverhouse Healthcare Management program is one of only 73 programs in North America fully certified by the Association of University Programs in Health Administration. Students completing requirements for this concentration are employed in a very broad range of positions. Whichever way our graduates go, a degree in Healthcare Management lets them challenge themselves while relieving the challenges facing others.

Courses
- HCM 370Introduction to Health Systems
- HCM 371Management of Healthcare Systems
- HCM 473Survey of Issues in Healthcare Management
- HCM 476Principles of Long-Term Care
- HCM 477Principles of Ambulatory Care Management
- HCM 478Health Information Systems
- HCM 491Independent Study
- HCM 492Internship of Healthcare Management
Human Resources Management
People make a business. Likewise, the best businesses employ the best people. Undergraduates in the Human Resources concentration will learn skills and acquire abilities that will allow them to effectively manage human resource issues in small, medium and large organizations. The four courses are designed to train students to solve human resource problems stemming from organizational entry to separation and human counseling. Being a human resources manager means more than just helping people work—it means helping an organization pursue its goals by helping its employees pursue theirs.

For people whose specialization is working with people, Human Resources Management is more than a specialization—it's the way to help others find their personal forte.

Courses
- MGT 420Organizational Changes
- MGT 427Strategic Human Resource Management
- MGT 432Employee/Industrial Relations
- MGT 477Compensation & Performance Management
Management Communication
If the products and services of an enterprise are its hands and feet, then management communication is the brain. No matter how large the organization, departments working within or without it will need communication to benefit its greater goals.

The Management Communication specialization empowers future leaders by building their power to communicate in the workplace. Students will learn how to express themselves and capture the attention of the business world by turning their own abilities into effective marketing and promotional tools, creating excitement about who they are and what they can do. They do this by keeping the entire business machine's planning, strategies and information running smoothly and communicating effectively.

Courses
- MGT 412Managerial Presentations
- MGT 422Leadership Communication
- MGT 452Management Communication Projects
Sales
Sales is one of two specializations offered under the Marketing major. Any business major can earn a specialization or certification in sales by completing the courses listed below. Non-business majors can earn a sales certification by adding MKT 300 to those four courses.

The curriculum provide students with sales theory and up-to-date sales technologies, practical process applications and engagement with live business-to-business selling environments. Students who have earned the specialization or certification can contribute revenue to a hiring organization while also being more prepared to accept continued sales and management training. In an environment where making the sale is everything, a specialization in Sales takes our students anywhere.

Courses
- MKT 337Professional Selling
- MKT 338Sales Management
- MKT 437Advanced Sales
- MKT 439Key Account Management