Mission Statement

Mission

The mission of the Culverhouse College of Commerce and Business Administration is to excel in the creation and application of general and discipline-based business knowledge. We are committed to providing the educational and enrichment experiences expected of a full-time residential major state university.

Vision

We will never be satisfied with the quality of our research, teaching, and service. We will
continuously strive to improve:

•our scholarship, using national standards;
•our efforts to educate and inspire lifelong learning;
•our contributions to the corporate community and to the state of Alabama.

Values

All of our actions are guided by:

•integrity – being reliable and truthful;
•contribution – being responsible citizens of the college, university and community;
•respect for others – being open minded and appreciating diverse views.